Situm and HappyOrNot partner to optimize visitor experience

Situm, a leader in indoor positioning and wayfinding technology for a decade, and HappyOrNot®, a global leader in customer and employee experience management solutions, have signed a strategic collaboration agreement to enhance user experiences in large indoor spaces with high visitor traffic, such as shopping malls, hospitals, and airports, through data analysis and service optimization.

The partnership will enable operators of shopping malls, hospitals, and airports worldwide to leverage the combination of Situm’s positioning and wayfinding technology with HappyOrNot’s in-moment satisfaction measurement tools. This integration will provide real-time insights into visitor behavior, facilitating data-driven service optimization and resource allocation.

“Thanks to this collaboration, operators of large indoor spaces can make more informed decisions based on the real-time feedback data on visitor movement and perception,” said Scott Erickson, HappyOrNot’s VP of Global Partnerships.

Gregory Botanes, Situm’s Vice President and CGO, added, “Integrating real-time customer satisfaction data with our wayfinding and workforce management solutions enhances service quality at the right place and time. This immediate feedback loop enables swift adjustments that significantly improve the visitor experience.”

One of the key applications being explored through this partnership is the real-time improvement of maintenance services. As shown in the diagram, visitor feedback collected with HappyOrNot’s technology, combined with Situm’s positioning system, will enable an immediate response from maintenance teams, ensuring cleaner and better-maintained facilities. Additionally, users can be guided to other well-maintained areas, further enhancing their overall experience. 

Both Situm and HappyOrNot already have a strong global presence, with successful implementations in major airports, shopping malls, and healthcare facilities worldwide. This agreement reinforces their commitment to innovation and digital transformation, driving advanced solutions that improve operational efficiency and visitor satisfaction across multiple sectors. 

About Situm

Situm is one of the main world’s leading providers of technology and positioning systems for wayfinding solutions and indoor staff monitoring.

The company has its origins in the technological research about autonomous robotics carried out by the three founding partners, Víctor Álvarez, Adrián Canedo and Cristina Gamallo. The result was an unique algorithm to position mobiles indoor with high precision and minimal infrastructure. In 2015, Situm was established to commercially employ this technology, thanks to the business model definition by the new partner, Gregory Botanes, and the entity Unirisco.

Nowadays, our multidisciplinary team – formed by PhDs, physicists, software developers and telecommunication engineers – works with leading companies in their sectors to optimize their services. With our indoor technology we improve the visitor experience in hospitals, shopping malls and airports; we facilitate the transit and assistance to people with reduced mobility in different facilities with high concurrence; we manage security services and cleaning staff or we increase the productivity of human teams and mobile assets in factories.

Our technology has already been deployed in thousands of buildings in more than 70 countries and our solutions are used by leading companies in their sectors, making us an international reference for indoor navigation, guidance, tracking and monitoring solutions. Visit www.situm.com for more