Racing unleashed elevates virtual motorsport experiences with HappyOrNot
Since 2018, Racing Unleashed has been at the forefront of virtual motorsport, offering motorsport enthusiasts an unmatched experience. With the state-of-the-art simulators, housed in modern Racing Lounges, the thrill of racing on iconic tracks becomes a reality. Racing Unleashed has quickly become a hotspot—not just for friends, families, and corporate events but also for ambitious e-sports athletes competing for an annual prize pool of €200,000.
Customer feedback: exceptional ratings reflect quality of experience
Customer satisfaction with the stay and overall experience plays a critical role in Racing Unleashed’s success. To gauge daily customer sentiment, the company has been using HappyOrNot’s globally recognized satisfaction measurement solution since January 2024, implementing their intuitive Smiley Touch feedback terminals in two key locations: the Racing Lounge Zurich Airport and Motorworld Munich. The system prompts visitors with a simple question: “How satisfied were you with your overall experience?”
The results, based on more than 2,000 responses, have been outstanding: 94% of visitors provided positive feedback, with 89% stating they were very satisfied (dark green Smiley presses) with their racing experience. These high satisfaction levels clearly show that Racing Unleashed’s offerings resonate strongly with its target audience.
Key drivers behind high satisfaction
The analysis of customer feedback highlights two primary reasons for such positive responses. The first is the exceptional support provided by the staff at both locations. Visitors frequently highlight the friendliness and expertise of the Racing Lounge Supervisors, who ensure that every guest—whether a beginner or a seasoned racing enthusiast—has a truly memorable experience. The second standout aspect is the racing tracks themselves, which are central to the overall experience. Guests praise their authenticity and excitement, noting how the tracks encourage them to test and refine their skills in a realistic setting.
“At corporate events, we often host groups with varying driving skills. Our staff ensures that the tracks are set up to provide a balanced mix of challenge and fun. The HappyOrNot feedback system helps us understand how well we’ve succeeded in leaving our guests with memorable impressions,” says Daniel Hablützel, Head of Lounges & Franchise at Racing Unleashed
Racing Unleashed: Group experiences with F1 flair
Racing Unleashed is far more than a simple racing simulation. Visitors can compete against others, set personal bests, and participate in regular races and championships. The experience is equally impressive for individuals and groups—whether for private celebrations or corporate events. Additional features like live race broadcasts and community events enhance the experience even further.
The Racing Lounges are the perfect destination for motorsport enthusiasts looking to immerse themselves in the thrill of racing. The positive feedback from customers is a strong indicator that Racing Unleashed is on the right track to becoming Europe’s leading platform for virtual racing simulations.
About Racing Unleashed
Racing Unleashed is a leading provider of cutting-edge racing simulators, offering motorsport fans in multiple countries the chance to prove themselves in realistic racing environments. With state-of-the-art technology and lifelike tracks, Racing Unleashed delivers a unique experience that excites both newcomers and seasoned motorsport fans. Visit www.racing-unleashed.com/.
About ScanLang
As the preferred contractual partner for Austria, Switzerland and Slovenia, ScanLang implements the HappyOrNot system in various organizations and provides support to users. For ScanLang’s customers, this analysis tool is used to analyze satisfaction, understand expectations and improve processes. This makes a decisive contribution to users increasing the trust of their target groups and thus their loyalty. Ultimately, ScanLang makes a significant contribution to ensuring that the customers improve their goals in increasing sales or using resources and that consumers, citizens, patients and employees are happier. Visit www.scanlang.at or www.meritev-zadovoljstva.si/